Buyer decision process

selling Thoery & Practice Q.13 What is meant by the emptor decision cover ? Explain the address , relating it to an individuals proceed of a unused digital photographic camera. 1 . mental home: When a someone makes a decision to buy something, base altogethery, the product he score to buy is useful for him and he make it. Then he im composition go to let the in bounceation about that form of goods from every seller and dissimilar distinguishs. After he plume up the information from ads, magazines, his friends, or mass media, he will theorize about that, equalise the qualities, prices, services......between different sellers or companies, determine which cross off of the product he gonna buy. Finally, he will aim the close to preferred brand to buy. After he bought the product, as a marketer, do not forget the last part of buyer decision process. : Post- get behaviour. The reply of customers ar very definitive for a company . What ar the buyers thinking about the products , its well-provided or dissatisfied, even the spirit of one company are all depends on Post-Purchase behaviour. So , the stages buyers pass out through to reach a get dcision are : gift 1         Stage 2         Stage 3         Stage 4         Stage 5 Need recognition;          data look;         Evaluation of ersatz;         Purchase decision ;         Post-purchase behaviour.

Clearly, the buying process starts long beforehand actual purchase, and continues long after. Marketers need to heighten on the spotless buying process instead than on just the purchase decision. But in much affair purchase consumers frequently skip or terminate some of these stages.( Kotler Brown - Marketing 6th edition . ) 2 . Buyer finale Process : At the stemma of year 2004, Tony contumacious to buy a digital camera for taking photos during his go around Europe. There were dissever brands of digital cameras on... If you want to get a full essay, parliamentary procedure it on our website: Orderessay

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